{"id":81351,"date":"2021-03-30T11:37:21","date_gmt":"2021-03-30T09:37:21","guid":{"rendered":"https:\/\/www.tu-voz.com\/?p=81351"},"modified":"2022-03-10T14:58:13","modified_gmt":"2022-03-10T12:58:13","slug":"whatsapp-business-una-revolucion-en-el-sector-ecommerce","status":"publish","type":"post","link":"https:\/\/tu-voz.com\/en\/whatsapp-business-una-revolucion-en-el-sector-ecommerce\/","title":{"rendered":"WhatsApp Business: una revoluci\u00f3n en el sector ecommerce"},"content":{"rendered":"

Seg\u00fan un\u00a0estudio\u00a0de Kantar,<\/strong><\/a><\/span> en Espa\u00f1a el uso de WhatsApp creci\u00f3 un 76 % tras decretarse el estado de alarma debido a la crisis del coronavirus creando as\u00ed una revoluci\u00f3n en el sector del ecommerce. Esta aplicaci\u00f3n ya ha permitido a muchas empresas digitalizarse en tiempos de pandemia, pero \u00bfla nueva versi\u00f3n Business conseguir\u00e1 la misma aceptaci\u00f3n que tiene su versi\u00f3n personal sin generar pol\u00e9micas?<\/p>\n

Los tiempos est\u00e1n cambiando y cada vez hay m\u00e1s empresas y comercios digitales que usan la mensajer\u00eda instant\u00e1nea. Adem\u00e1s, muchas de ellas la usan como principal v\u00eda de contacto porque es r\u00e1pida, segura y personal<\/strong>. As\u00ed, un 28\u00a0% de las empresas situadas en Europa, Oriente Medio y \u00c1frica ya han adoptado el uso de esta aplicaci\u00f3n, tal como demuestra\u00a0un\u00a0estudio\u00a0de Zendesk<\/strong><\/a>. <\/span>Por este motivo, WhatsApp Business sigue haciendo avances para\u00a0convertirse en una herramienta \u00abgen\u00e9rica\u00bb que ofrezca todos los servicios posibles<\/strong> incrementando sus funciones.<\/p>\n

\"\"<\/a><\/p>\n

Cada d\u00eda m\u00e1s de 175 millones de personas env\u00edan mensajes a una cuenta de WhatsApp Business. As\u00ed pues, esta herramienta se convierte en una alternativa<\/strong> al correo electr\u00f3nico o al servicio telef\u00f3nico de atenci\u00f3n al cliente. No cabe duda de que el cliente ha cambiado y pide cada vez m\u00e1s un servicio al cliente omnicanal. Esta aplicaci\u00f3n lo ha entendido y quiere marcar un antes y un despu\u00e9s en la industria minorista y en el comercio electr\u00f3nico.<\/p>\n

\u00bfWhatsApp Business vs. redes sociales?<\/strong><\/h5>\n

WhatsApp Business se vincula directamente a otros canales de Facebook, como Instagram o Messenger, que ya permiten realizar compras dentro de sus mismas aplicaciones. Por ese motivo, podemos pensar que\u00a0la plataforma de mensajer\u00eda para empresas se conectar\u00e1 al ecosistema de la red social<\/strong>. Seguramente se implementar\u00e1n herramientas de pago para democratizar el acceso de las marcas a estas aplicaciones, lo que convertir\u00e1 la plataforma de mensajer\u00eda en una\u00a0herramienta transversal y com\u00fan en un gran n\u00famero de empresas<\/strong>.<\/p>\n

Parece que algunas de las medidas que introducir\u00e1 ser\u00e1n las comisiones en pagos y env\u00edo de dinero, sistemas de gesti\u00f3n de comercio electr\u00f3nico o incluso suscripciones de WhatsApp solo para empresas. No hay nada definido, pero est\u00e1 claro que\u00a0el gigante de los medios sociales va a monetizar y rentabilizar al m\u00e1ximo sus aplicaciones<\/strong>. De momento, la aplicaci\u00f3n est\u00e1 disponible de manera gratuita para tel\u00e9fonos iOS y Android, aunque cabe decir que no se puede contar con la versi\u00f3n Business y la versi\u00f3n personal de WhatsApp en un mismo dispositivo.<\/p>\n

 <\/p>\n

Si necesitas la ayuda de profesionales, en Tu-Voz Contact Center<\/strong><\/a><\/span> ponemos a tu disposici\u00f3n nuestros recursos humanos y t\u00e9cnicos para la gesti\u00f3n omnicanal de mejor calidad.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Seg\u00fan un\u00a0estudio\u00a0de Kantar, en Espa\u00f1a el uso de WhatsApp creci\u00f3 un 76 % tras decretarse el estado de alarma debido a la crisis del coronavirus creando as\u00ed una revoluci\u00f3n en el sector del ecommerce…<\/p>","protected":false},"author":5,"featured_media":81354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,92,350],"tags":[462,463,82,93,116,118,133,138,203,263,65],"class_list":["post-81351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-comunicacion-2","category-redes-sociales","tag-gestion-omnicanal","tag-nuevas-herramientas","tag-atencion-al-cliente","tag-contact-center","tag-fidelizacion","tag-ecommerce","tag-satisfaccion-del-cliente","tag-redes-sociales","tag-whatsapp","tag-canales-de-atencion-al-cliente","tag-tu-voz"],"yoast_head":"\nWhatsApp Business: una revoluci\u00f3n en el sector ecommerce - 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