{"id":81397,"date":"2021-04-22T17:06:56","date_gmt":"2021-04-22T15:06:56","guid":{"rendered":"https:\/\/www.tu-voz.com\/?p=81397"},"modified":"2022-03-10T14:58:13","modified_gmt":"2022-03-10T12:58:13","slug":"las-ventas-online-siguen-creciendo-en-espana","status":"publish","type":"post","link":"https:\/\/tu-voz.com\/en\/las-ventas-online-siguen-creciendo-en-espana\/","title":{"rendered":"Las ventas online siguen creciendo en Espa\u00f1a"},"content":{"rendered":"<p>Seg\u00fan datos de <a href=\"https:\/\/www.salesforce.com\/es\/\">Salesforce<\/a>, la compa\u00f1\u00eda l\u00edder global en CRM, las <strong>ventas online<\/strong> se han disparado en Espa\u00f1a un 65% durante el primer trimestre del a\u00f1o, mientras que a nivel global han crecido un 58%.<\/p>\n<p>El <strong>cambio <\/strong>en los<strong> h\u00e1bitos de compra<\/strong> de los consumidores ha afectado directamente a la industria del &#8216;retail&#8217;, que se ha visto ante el mayor reto de su historia por el <strong>desaf\u00edo<\/strong> log\u00edstico que supon\u00eda hacer frente a una ingente cantidad de env\u00edos a domicilio.<\/p>\n<p>El informe de Salesforce analiza la actividad de 1.000 millones de compradores online en m\u00e1s de 40 pa\u00edses para identificar tendencias y cambios en las compras online. Podemos destacar los siguientes datos de inter\u00e9s:<\/p>\n<ul>\n<li>En Espa\u00f1a el tr\u00e1fico de los pedidos online ha crecido un 50% en el primer trimestre de 2021, el porcentaje m\u00e1s alto desde el inicio de la pandemia.<\/li>\n<li>El m\u00f3vil domina el tr\u00e1fico de los pedidos online. En Espa\u00f1a representa el 74% del tr\u00e1fico online, mientras que el ordenador mantiene un 21% y la tablet un 3%.<\/li>\n<li>A nivel global, el valor medio de los pedidos ha sido el m\u00e1s alto en los \u00faltimos 8 trimestres con 94,72 d\u00f3lares.<\/li>\n<\/ul>\n<h5><strong>\u00bfQu\u00e9 conclusiones podemos sacar?<a href=\"https:\/\/www.tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-81398 alignright\" src=\"https:\/\/www.tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-300x200.jpg 300w, https:\/\/tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-1024x683.jpg 1024w, https:\/\/tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-768x513.jpg 768w, https:\/\/tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-1536x1025.jpg 1536w, https:\/\/tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-2048x1367.jpg 2048w, https:\/\/tu-voz.com\/wp-content\/uploads\/2021\/04\/working-on-laptop-scaled.jpg 2560w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/strong><\/h5>\n<p>Los datos presentados por la compa\u00f1\u00eda muestran que los h\u00e1bitos que los consumidores han adoptado el a\u00f1o anterior se han establecido y est\u00e1n aqu\u00ed para quedarse.<\/p>\n<p>A medida que algunos pa\u00edses como Estados Unidos y Reino Unido comienzan a reabrir espacios f\u00edsicos y establecen planes de vuelta a la oficina, las organizaciones del sector Retail tendr\u00e1n que replantearse el papel de la tienda y cu\u00e1l es su papel dentro de una <strong>estrategia omnicanal<\/strong>, elemento fundamental de la experiencia de compra en 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>Si necesitas la ayuda de profesionales, en <a href=\"https:\/\/tu-voz.com\/en\/contacto-contact-center\/\"><strong>Tu-Voz Contact Center<\/strong><\/a> ponemos a tu disposici\u00f3n nuestros recursos humanos y t\u00e9cnicos para la gesti\u00f3n omnicanal de mejor calidad.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan datos de Salesforce, la compa\u00f1\u00eda l\u00edder global en CRM, las ventas online se han disparado en Espa\u00f1a un 65% [&hellip;]<\/p>","protected":false},"author":2,"featured_media":81398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,89],"tags":[127,130,133,234,65,313,462,82,464,87,90,91,93,95,118,119,121],"class_list":["post-81397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-outsourcing","tag-telefonos-moviles","tag-buena-atencion-al-cliente","tag-satisfaccion-del-cliente","tag-atencion-omnicanal","tag-tu-voz","tag-omnicanal","tag-gestion-omnicanal","tag-atencion-al-cliente","tag-omnicanalidad","tag-comunicacion","tag-externalizacion","tag-outsourcing-2","tag-contact-center","tag-call-center","tag-ecommerce","tag-comercio-electronico","tag-venta-online"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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